Search Engine Optimisation (or SEO) is basically the term for optimising your website so it appears in the search engine listings. Optimising your website can be done using several strategies, including article marketing, social bookmarking, keyword targeting, and so much more.
Many businesses pay literally thousands of dollars to online marketing professionals to have their websites optimised, but is this really necessary?
Well… it depends!
Let me tell you about one of my websites. I don’t have an “SEO strategy” in place, nor do I do any keyword research when writing my articles. I also don’t bother with social bookmarking, and I can honestly tell you that I’m not really out there promoting that site to anybody.
But here’s what I AM doing:
I am writing articles on an irregular basis and I am posting them on my website. I don’t post these articles often, but they’re targeted towards a specific subject that I am passionate about and that I know a lot about. And of course they fall under the niche my website is based on. Very relevant.
Sometimes I’ll post something to Ezine Articles, but lately I’ve not done too much of that. In fact, I’ve probably posted only one or two articles there in the last year. Purely due to a lack of time!
And guess what? My website is on Page 1 of Google for my targeted keywords! In fact, it’s on Page 1 for many search terms related to my chosen niche!
The reason I’m receiving this Google love is not because I have a specific SEO strategy in place. It’s because my website is loaded with quality, relevant content!
Whenever somebody is searching for a term that happens to appear in one of my blog posts, then there is a chance my website will come up in the search engine listings.
So my key piece of advice here is this: When writing your articles, target them so they’re written in a way that will answer somebody’s question or offer them a solution to their problem.
Write a series of tips or how-to’s.
For example, if you have a website on weightloss and you’re selling supplements, your blog posts should have articles with titles such as “How to choose the right supplement”, or “Which supplement is the best for weight loss” or other terms that somebody is likely to type into Google when looking for the right supplement for them.
Make sense? I hope so! And if not (or even if it does!), please feel free to post a comment below! 
