As a consumer, I’m more likely to buy a product from somebody that I perceive to be an expert in their chosen niche, than from another person who I perceive to know nothing about it!
In the past, I’ve purchsed products from people who I trust. And that trust is built with the each interaction I have with that person.
Not all of those interactions are in person, and in fact, most are in fact online via their website.
So let’s think about this for a second…
When somebody’s searching for information online, they either want an answer to a question, or a solution to a problem.
They come up to a website which has a really fancy sales page, but no real content and they quickly click away (well… I do anyway!). But what if they’re taken to a blog which has article after article, that not only answers their specific questions, but offers them so much more?
What if this person is drawn to look at more and more of your articles, learning more and more from you?
Don’t you think that they’d start to perceive you as somebody who knows what they’re talking about? Of course they would!
And don’t you also think that their trust in you and your products will grow, as they learn more from you? Of course they would!
And don’t you ALSO think that they’re more likely to buy from you if they trust you and perceive you to be an expert?? OF COURSE they would! 
Your website (which I hope has a blog!!? – See my Blogs page for more info if you don’t) is your window to the world. It’s how more and more people are finding you each and every day as more and more people go online. So it’s important that the content on your website offers VALUE to your readers.
If you’re not offering anything of value, they’ll click away. But if you are able to engage them through your website content (articles) and help them in some way, then they’ll stick around, and they may want to learn more about you, your products and services and they might even buy from you – which of course is the goal here!
Now, if you don’t have time to write articles for your website, or if you’re just not “talented” in that area, then you can outsource this task.
I recommend posting at least three articles per week on your website, however this is sometimes not practical. But I wouldn’t go less than one per week. The more regularly your site is updated with new content, the more “Google love” you’re going to get, which of course can drive even more traffic to your website. Yay!
Outsourcing your article writing can be expensive – if you don’t know where to look to find a quality writer!
But thankfully you can outsource this task, not pay the earth for it, and end up with quality, engaging content for your website.
All you’ve got to do is hire a good writer who charges a reasonable price (visit my Writing Services page today for my pricing), view their writing samples (my sample page is HERE), and get started!
If you have any questions about this article or anything else on this website, please Contact me or comment in the comments section below. 
